Versace for H&M.

My eyes literally BULGED out of my head in the middle of the library reading my Google Fashion Alert... VERSACE IS COMING TO H&M!



Set to launch November 17th, the brand's H&M Collaboration named after the designer, Gianni Versace SpA, includes "floor-length "goddess" gowns, dresses dotted with Grecian buttons and fluorescent micro-minis." The line will feature everything from cheap lingerie to an outerwear line ranging into the early hundreds. And for those of us who do not want to make the trip to the mobbed stores on the day of the release, no worries because the Versace has also designed a pre-spring line that will hit the online H&M shops in mid-January!

The Versace brand, founded by its namesake in 1987 & ruling the runway ever since, is using this collaborative opportunity to not only get their name out to buyers who may not know of the brand's legacy (according to associate editor retail at fashion forecaster WGSN Jayne Bibby,numerous H&M customers will experience Versace if they are not aware of its history and, in the future, "trade up" to the designer's collection), but to give the fashionista on a budget the opportunity to own something luxurious.


(Christmas gift, anyone?)


Personally, I am INSANELY excited for this collaboration! H&M, like Target, always team up with amazing designers (Lagerfeld & Choo, to name a few) & just the fact that I can own something designer on a reasonable college student budget is beyond fantastic. Hopefully this release will leave people with more than bedsheets (a la Missoni for Target) or size 12 Choo heels (circa summer 2009)! Check out the video for an inside look on the collection!